Our NewsPress Releases July 28, 2022

Coldwell Banker Canada Commits to Growth Through Innovative Technology Partnership with MoxiWorks 

Coldwell Banker Canada Commits to Growth Through Innovative Technology Partnership with MoxiWorks 


Edmonton, AB – July 28, 2022 – Coldwell Banker Canada is excited to announce its partnership with MoxiWorks, a Seattle-based provider in leading real estate technologies. Through this strategic alignment, Coldwell Banker Canada will provide every franchise and agent with a best-in-class marketing platform and back-office solution at no cost. Collectively, this suite of resources and tools will be branded CB Ignite.  

Current deployment of CB Ignite is well underway for all of Coldwell Banker Canada’s approximately 100 brokerages and almost 3,000 agents and is on track to be completed by the end of Q3 2022. Unlike many technology solutions in the industry, CB Ignite will serve as a single platform for marketing, lead nurturing, transaction management, and accounting which simplifies the technology stack for agents and offers streamlined operations from lead generation to close. Within CB Ignite, users will have access to real-time market data, dynamic client presentations, a real estate-specific CRM, personal websites that are optimized for lead generation, on-demand marketing, and seamless transaction management through DocuSign Rooms – saving thousands of dollars per year in operational costs for Coldwell Banker Canada affiliated brokerages. 

In speaking about the new partnership, Hashim Arthur, Vice-President of Operations for Coldwell Banker Canada, shared, “No other real estate brand in Canada offers a completely custom brokerage and agent solution together. CB Ignite is unique as it is not just a marketing platform, but also a tool for brokerage operations. The seamless integration with workflows will help agents be more efficient by automating their marketing, prioritizing their tasks, and identifying clients most likely to transact. Meanwhile, our customizable back-office system allows brokerages to manage the movement of money in an entirely transparent system. We recognize that every brokerage is unique in the way it operates, and we believe CB Ignite will be a differentiator in their success going forward.”  

Summer Scott, Vice-President of Marketing & Communications added, “We are so pleased at what this means for our brand coast-to-coast.  It is a step in the right direction, allowing us to really show Canada why Coldwell Banker remains the top real estate brand globally. Our network of agents and brokers have our corporate support, and it is pivotal to the growth of our business to bring forth solutions like CB Ignite that revolutionize the operations of our network of realtors.” 

Since the acquisition by a Canadian ownership group in October 2021, Coldwell Banker Canada has taken an active role in supporting its franchises and agents to increase productivity, maximize earnings, and reduce expenses. To do so, the organization has expanded its corporate operations countrywide, increased staffing to provide better brokerage support, hosted an in-person GenBlue conference for brokers and agents last month, and is continuing to invest in the latest marketing technologies such as CB Ignite. In addition to supporting its existing network, Coldwell Banker Canada remains committed to growth through organic expansion, acquisitions, and new affiliated businesses.  

About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 800 brokerages and 400,000 agents worldwide, accounting for more than 20% of the transactions in the U.S.  Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 150 partners that integrate to create unique brokerage solutions. Find more information at moxiworks.com. 

About Coldwell Banker Canada 

Established in 1989, Coldwell Banker Canada is the Master Franchisor of Coldwell Banker for Canada. Across the Coldwell Banker Canada network, the organization has almost 100 residential and commercial brokerages, close to 3,000 real estate agents, and a 98% client satisfaction rating.  

For more information, or to search for individual offices, sales representatives, or property listings in Canada, visit www.coldwellbanker.ca  

For further information about Coldwell Banker Canada, please contact: 

Summer Scott 

Coldwell Banker Canada