Core Values

Founded in 1906, the Coldwell Banker brand is the most established residential real estate franchise system in North America, proudly serving the needs of Canadian Home Buyers & Sellers from Coast to Coast since 1989. Since the early days, we’ve run our business with integrity, never forgetting our core values: Home, Awesomeness, Ingenuity, & Excellence. 

Our Core Values

Home Coldwell Banker Values


The most important of all our values. Home is the place that brings us comfort and joy, and where we can unapologetically be ourselves. Coldwell Banker Canada wants to instill this feeling in our clients while providing them with the unrivaled expertise, passion, and energy they deserve. Whatever your real estate needs may be, you’ll always have a home within Coldwell Banker Canada.  


Awesomeness: A feeling of energy and optimism that is impossible to ignore. This is the mindset we use at Coldwell Banker Canada to inspire our team of real estate professionals to get the job done. Whether you’re buying or selling a home, you can trust us to make your dreams come true.

Awesomeness Coldwell Banker Values


Coldwell Banker Canada has the imagination and ambition to transform the real estate industry. Our team strives to find new and exciting ways to help our network reach their goals. We aim to provide our clients with guaranteed Ultimate Service while constantly moving the industry forward along the way.  


To be excellent is to conduct business at the highest possible standard. Here at Coldwell Banker Canada, we encourage our team of real estate professionals to shine as bright as the North Star and provide them with the technology, training, education, and resources they need to do just that. By choosing Coldwell Banker Canada, you’re choosing excellence.  

Excellence Coldwell Banker Values

Our Company Profile

The Coldwell Banker® brand’s reputation for excellence spans the globe with offices in over 40 countries and territories worldwide. 

Ultimate Service

Ultimate service

At Coldwell Banker Canada, we are committed to providing the highest level of Customer Satisfaction, which is why we created our Ultimate Service Program. Unique to Coldwell Banker Canada, Ultimate Service guarantees that our agents will be determined to understand what is most important to you. We are here to listen and support your specific needs.