Coldwell Banker Canada Lights Up Gen Blue 2025 at the Fontainebleau, Las Vegas

There’s nothing quite like the magic of Gen Blue, and this year at the fabulous Fontainebleau Las Vegas, Coldwell Banker Canada proudly kicked things off in unforgettable style. From our Canada Day celebration to two action-packed days of learning, networking, and innovation, Gen Blue 2025 reminded us why the Coldwell Banker® network continues to lead with vision, collaboration, and heart.

Canada Day Kick-Off: North of Extraordinary

Our Canadian delegation, more than 50 strong, set the tone for Gen Blue with a vibrant Canada Kick-Off session that was equal parts business, inspiration, and connection.

The highlight was the official unveiling of North of Extraordinary, Coldwell Banker Canada’s new national brand platform. The campaign reflects what makes our presence distinctly Canadian: rooted in place, driven by purpose, and connected to people. It celebrates the idea that real estate is about the stories, traditions, and milestones that turn a house into a home.

North of Extraordinary is a rallying cry for our network. It speaks to buyers and sellers who want trusted guidance, to brokers who want a brand with legacy and momentum, and to agents who seek a community built on leadership and meaning. In short, it tells the world that Canadian real estate deserves to be seen differently, and that our network is here to deliver it.

We were also joined by the Coldwell Banker/Anywhere team, who highlighted the powerful new referral network platform and other tools that Canadian agents can now leverage across our global system.

Eric Smith, Pat O’Rourke, and Wade Adams reminded us to get “back to basics”, where the keys to growth are consistency and staying true to what feels natural. Adding to the momentum, Kanini Ching, our newly crowned Coldwell Banker AI Innovator Award Winner, shared practical AI prompts and strategies that transcend borders and elevate real estate success.

Breakout sessions led by Brett Matsuura turned into collaborative think tanks, sparking new ideas and strategies. And when David Marine took the stage to share the art of storytelling, he had us all leaning in, proof that connection is the heart of our business.

The evening closed in the marketplace with a toast to new global friendships, the deepening of existing relationships, and a sense of excitement for what was to come.

Day 2: Inspiration at Scale

With 2,500 attendees in the room, the energy reached new heights.

• Key takeaways included:
  • A powerful market update and vision for the future from Jason Waugh, CEO of Coldwell Banker.
  • The launch of the Inspired Living Initiative, including Land & Ranch, Water Properties, Urban Living, Sports & Entertainment.
  • The debut of Live Well with Coldwell
  • An inspiring panel led by Kamini Lane, spotlighting agents who are “All In.”
  • Recognition of this year’s Coldwell Banker Nomination Award winners, including heartfelt moments like Mary Williams’ $1M donation to St. Jude.
  • A thought-provoking keynote by world-renowned photographer Platon, reminding us that empathy and authenticity lie at the core of real estate.
  • And of course, the Marketplace buzzed with creativity, from the Image Lab and Social Media Content Lab to a puppy-filled recharge station.
  • Bold Moves, Big Ideas, breakout session with our 30 under 30 Canadian winner Shelby Vincent from Coldwell Banker Local, Regina, Saskatchewan

Day 3: Going ALL IN

The final day proved why Gen Blue is the most anticipated event of our network.

Sessions were laser-focused on helping agents thrive, including deep dives into social media, policy impacts on real estate, and luxury growth strategies. Canadian agents contributed to breakout sessions on multiple panels throughout the day. AI continued to dominate the conversation with standing-room-only sessions, including the ChatGPT Masterclass and the much-anticipated AI Innovator of the Year showcase.

Congratulations again to Kanani Ching, whose cutting-edge digital avatar presentation showed exactly how technology can power agents to the top of their markets.

The day wrapped with the Marketing Summit, fuelling brand strategies for 2025, and the unforgettable Gen Blue Party at LIV, a high-energy celebration of connection, collaboration, and community.

Thank You

Gen Blue 2025 was extraordinary because of you, our incredible network of agents, brokers, managers, and staff. Together, we continue to push boundaries, embrace innovation, and create opportunities that are truly North of Extraordinary.

Until 2027, let’s carry the Gen Blue spirit back to our markets, our teams, and our clients and Live Well with Coldwell.